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Q&A

What are effective methods for getting reviews for a non-fiction business book?

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I'm writing a non-fiction business book and will self-publish first as an ebook and then as a hardcover. What are effective techniques I can use to have it reviewed in appropriate media, such as The Economist, The Guardian, Entrepreneur, Business Insider, etc.

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This post was sourced from https://writers.stackexchange.com/q/27126. It is licensed under CC BY-SA 3.0.

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There is probably nothing you can do that will get publications like the Economist to review a self published book. Major outlets like this are bombarded with more book review requests than they could ever possibly publish. One of the virtues of going with a traditional publisher is that major publishers have both the reputation to get your works considered by places like the economist and the connections to get your work to the top of the pile.

The only way I can see a major publication reviewing a self published book would be if it became a phenomenon, a book that everyone was talking about, a book so important that they could not afford to ignore it. In other words, about the time that traditional publishers would be knocking on your door wanting to take over publication, the Economist would be knocking on your door wanting to review.

If you have written a book that you think is worthy of the attention of a The Economist, then it is also worthy of the attention of a major publisher, and it would be worth your while to query the publishers of similar business books to gauge their interest.

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