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How should I plan blog content and themes for the best reader experience?

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I have been blogging for 6 months now. I have a general theme of the month but I find it very hard to organize my writing, as these themes are all very broad.

I want to ask fellow bloggers how do you plan ahead your writing, for the best experience for the reader.

Any clues?

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This is perhaps a bit cavalier, but I'm going to say it anyway. A blog needs either a personality or an editorial calendar.

People are interested in people, particularly in people whose interests are the same as theirs. If you find a blog in a field that interests you that is written by somebody with a distinctive voice and some interesting things to say, you will follow the and you will give them a lot of slack when their posting schedule is erratic and when they sometimes get a bit off topic.

If you have a personality and an interest that is shared by other people, then you are probably fine just to write what you want when you want.

If you are a corporation that is creating a blog as a content marketing tool, then, almost by definition, you don't have a personality or anything interesting to say and you have plan very carefully to give the reader the appearance that you do. In this case, you definitely need an editorial calendar.

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If I were to do a daily blog about a general monthly topic, I would make a list of all the important things about that particular monthly topic. Then I would organize the list into an order that makes sense. Lastly, I would focus on one of the important things on my re-organized list per day. Only the last step would be seen on my blog. Hope this helps.

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