Should an author have one website or two?
I have seen that sometimes an author will have one website with a lot of content and a separate website that does nothing but offer the book(s) for sale. What are the advantages of this approach? What are the advantages of having only one website, and offering the book for sale directly on that website (which would have supporting articles, perhaps some unrelated content, perhaps some interactive features, more detail about the author, and perhaps some sections from the book(s) to whet the reader's appetite)?
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I have four. I now profoundly wish I only had one.
The idea of a "site" is now becoming moribund anyway. The essence of a "site" is a home page, but the importance of the home page is diminishing every year simply because, across the board, home pages get less and less traffic each year. People navigate the web using search and by following links in social media. No one types a URL into a browser anymore. Thus people go straight to the page of interest, not to the "site". Having multiple sites, therefore, is just a maintenance headache and expense that is unlikely to do you any good.
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