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Still struggling with character desire, positive vs. negative, hooking readers

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Apologies for the difficulties I've been having, and leaning for help here. Every step seems to be its own stumbling block.

Question: All else being equal, is a positive desire/goal/motivation (of the main character) more 'hooky' for the reader than a negative desire/etc?

My male lead had originally started his story 'running from' hideous circumstances. He fell into trouble quickly on his own, and so his story opened in conflict and went from bad to worse. Readers say they do not connect with him. (They do connect with the alternating PoV female, who starts with a more traditional story arc, living her life normally, although she has her own issues as discussed previously.)

I'm in the middle of re-working his motivations so that he is moving towards something he wants. The early chapters (~10 - 15%) are now more of a pleasant aspirational escape for the reader (in other words, I am trying to more closely follow the story arc structure as suggested by MB, and frame the beginning of his arc as 'normal life' - and positive effort).

I've been wrestling each choice he makes (which are the same choices in the original version) into the schema of 'He is working towards an admirable goal, and is living within his normal life.' Additionally, he now starts his story arc higher on the 'competency' slider (as described by Sanderson, as this is supposed to make characters more 'likable.')

The story is largely the same, I'm merely changing the details so that he is working towards something definitive, in his normal life, (rather than running from something unpalatable and leaving his life behind on page 3.) Every challenge is still there, but rather than shrouded in desperation (version 1) it is now colored by effort and accomplishment (version 2).

My goal is to help the reader connect and root for the guy more easily. But, like any change, these revisions have ripple effects throughout the book, and it may be that after weeks of wrestling it all into a new shape, it will have lost (a) his remarkable growth in competence that was present in version 1, and (b) some of the oomph of logic for later choices, (eg why he chooses anonymity later in the book doesn't make sense as things stand now; I need to work on that today.)

So, I'm looking for a quick reality check. I'm aware that either approach (running from vs working towards) can be powerful. But perhaps they are not both as easily hooky. The genre is SF-F. Perhaps readers want fantasy to be an escape, and a world they'd like to be on.

If all else is held more-or-less constant, is a positive motivation more engaging to the reader than a negative motivation?

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3 answers

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Root for the guy is not really the magic elixir you are after. As I have said before, the heart of every story is a choice. It is not enough to make your character want something. The pursuit of that desire, whether the desire itself is considered positive or negative, is not enough. It must lead the character to a choice of values, a moment in which they have to choose between something they love and something they want.

We don't follow a character simply because we want them to get what they want. We follow them because we realize, however dimly at first, that they are going to have to make a choice to get the thing they want.

This business of making choices between values is something we face all the time in our lives. These decisions are difficult both because they involve giving up something (some possession, some opportunity, some prejudice, some comfort, etc.) but because such choices are almost always made with incomplete information, and as such require considerable courage. Stories are how we prepare ourselves for such decisions, and how we comfort ourselves when we find we have made the wrong choice or wonder if a different choice would have turned out better.

This is what we want to see in a story, and we follow a character because we have the sense that they are going to have to make such choices. Rooting for them, therefore, means more than simply hoping they get what they want, it means hoping they make the right choice, which may well mean not getting what they want.

So, in addition to what the character wants, you need an equally strong reason they can't have it, or more specifically a hard choice they must make, a sacrifice that will be necessary for them to get what they want. Desire + obstacle = story.

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Negative feelings resonate in humans more strongly than positive ones - but a positive spin is needed for long term motivation

Humans have a tendency to value what they have, and therefore what they might lose, higher than what they may achieve. This is important from an evolutionary point of view, because when we have everything we need to survive and see an area that might have more fruits for example it is a risk to go to the new area. Staying where you are and defending what you already have at all costs will make sure you survive - after all, you currently survive. Only when the current situation is so bad that we can't live we will seek something more.

Of course this is a drastic way to describe the behaviour and it's not easy to see nowadays where he have the basics we need and try to strive for ever more money, fame, ... But in essence, we prefer to stay where we are and where we know it's safe.

This leads to the problem that positive things are something to be expected, while negative things are something that has to be avoided under any and all costs. This translates to reading in the way that we will quickly forget about simple jokes or nice feelings of that time when everything was alright - because that's what should be normal!

But negative things are what sticks in our mind. If the protagonist falls and is hurt, if family members are kidnapped, if the home burns down and the live seems to be destroyed - when something is taken away from them in some way. Their happiness or health or anything like that. This hurts because it already belonged to the character and it should continue to do so! The nice stuff blends into a general feeling of a nice, normal past, but each blow they receive sticks as a distinct situation.

Try to remember all the nice things that happened to your favourite character from the last SFF book you've read. Now list all the negative things. How long is each list and how detailed is it?

Of course the big solution at the end is probably on the positive list and may overshadow some other things at first, but most people will remember the bad stuff far more detailed than the good stuff.

Therefore negative feelings resonate more strongly and can be easier to see as an immediate motivation of what happens and why a character acts the way he acts. The problem is the long term motivation. Running away is not really a motivation unless your book is supposed to end in a tragedy. Getting my old life back is the normal way to give this a positive spin. There is a lot of bad stuff happening and the character is trying to get back to the good times, remembering how everything was alright when he had everything he needed and how even the small stuff was beautiful in hindsight, now that everything is bad and the sky is falling down on him he can only try to survive and get from day to day, hoping to one day return to normality.

The positive spin is important for long term motivation and to give the reader a better feeling at the end when the character accomplishes his goal - maybe in a different way than he imagines, for example by starting a new life with someone he met on his journey, but in essence he accomplished his goal.

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All else being equal, is a positive desire/goal/motivation (of the main character) more 'hooky' for the reader than a negative desire/etc?

Personally, I think this must be the wrong question because I can think of many examples that need both. Look at the Bourne Identity series: Jason wants to live a normal life (positive) but to do that he needs to kill an army of people that want to kill him (a decidedly negative goal). But isn't his goal running away from who he was and killing his past?

In Star Wars, Luke wants to save the universe from the Dark Side, but has the negative goal of killing Darth Vader and his minions.

In Taken, the protagonist is intent on saving his daughter, by killing mobster sex traffickers by the dozens.

The same for James Bond and Kingsmen, doing good by slaughtering hundreds in clever and fun ways.

Is vengeance for the death of a loved one a negative goal, or a positive goal? Especially if the vengeance realized will stop the career of an evil person.

I just watched a rerun of "The Equalizer" with Denzel Washington (2014, a sequel should come out soon), a vigilante ex CIA agent wiping out Russian mobsters and corrupt cops because the mobsters beat the living crap out of his coffee-shop friend, a teen prostitute. Is that vengeance?

While I agree that readers should learn something about your character's baseline before you start slicing him with razors, remember the First Act (your 10%-15%) should end with the reader understanding the nature of the big-ass problem he faces.

Many stories begin with characters running like hell from a bad situation, they witnessed a mob murder and only want to get away, fast, with no other plan. Or a wife is being beaten bloody by her husband. Or a sex slave only wants to escape her captivity and end her misery.

So perhaps you have just gone too far with the normal life and life-affirming goals by pushing them all the way to 15%. Perhaps you need a turning point from normal to "Oh crap" at 5%, then "I need to run away to survive" at 10%, then at 15%, and the closing of Act I, the big ass problem is "running away won't work".

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