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Q&A Pros and cons of using real brand/company names?

Examples: Mary sat in front of the computer and fired up Google. Mary sat in front of the computer and fired up the search engine. Jack started up his old car. Jack started up hi...

2 answers  ·  posted 10y ago by Alexandro Chen‭  ·  last activity 4y ago by System‭

#3: Attribution notice added by user avatar System‭ · 2019-12-08T03:37:06Z (over 4 years ago)
Source: https://writers.stackexchange.com/q/12369
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision by user avatar Alexandro Chen‭ · 2019-12-08T03:37:06Z (over 4 years ago)
Examples:

> Mary sat in front of the computer and fired up Google.
> 
> Mary sat in front of the computer and fired up the search engine.
> 
> Jack started up his old car.
> 
> Jack started up his old Subaru.
> 
> Bob nodded and took a sip of his Budweiser.
> 
> Bob nodded and took a sip of his beer.

What are the pro and cons of using real life brand/company names? Which option do you use?

#1: Imported from external source by user avatar System‭ · 2014-07-12T02:56:33Z (almost 10 years ago)
Original score: 6