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Examples: Mary sat in front of the computer and fired up Google. Mary sat in front of the computer and fired up the search engine. Jack started up his old car. Jack started up hi...
#3: Attribution notice added
Source: https://writers.stackexchange.com/q/12369 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
Examples: > Mary sat in front of the computer and fired up Google. > > Mary sat in front of the computer and fired up the search engine. > > Jack started up his old car. > > Jack started up his old Subaru. > > Bob nodded and took a sip of his Budweiser. > > Bob nodded and took a sip of his beer. What are the pro and cons of using real life brand/company names? Which option do you use?