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Q&A Pros and cons of using real brand/company names?

My feeling is that unless the brand name plays a critical part in your story, don't use it. You don't want to risk the wrath of corporate lawyers unless you absolutely must. Why build your entire s...

posted 10y ago by Lauren Ipsum‭  ·  last activity 5y ago by System‭

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#4: Attribution notice removed by user avatar System‭ · 2019-12-13T12:00:23Z (about 5 years ago)
Source: https://writers.stackexchange.com/a/12374
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added by user avatar System‭ · 2019-12-08T03:37:06Z (about 5 years ago)
Source: https://writers.stackexchange.com/a/12374
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision by (deleted user) · 2019-12-08T03:37:06Z (about 5 years ago)
My feeling is that unless the brand name plays a critical part in your story, don't use it. You don't want to risk the wrath of corporate lawyers unless you absolutely must. Why build your entire story around "do you eat the cookie part of the Oreo or the cream?" and then have Nabisco refuse to give you permission, so you have to rewrite it as "chocolate wafer sandwich cookie"?

#1: Imported from external source by user avatar System‭ · 2014-07-12T11:31:27Z (over 10 years ago)
Original score: 2