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All caps is for shouting. Small caps could be used as a stylistic device at the beginning of a chapter to look nice, but beyond that I'm struggling to think of where they'd be appropriate. Maybe ...
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#4: Attribution notice removed
Source: https://writers.stackexchange.com/a/14603 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added
Source: https://writers.stackexchange.com/a/14603 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
All caps is for shouting. Small caps could be used as a stylistic device at the beginning of a chapter to look nice, but beyond that I'm struggling to think of where they'd be appropriate. Maybe to quote a poster? For the T-shirt example, if the text on the shirt itself is not in all caps, I'd italicize it (or put it in quotes).