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I have always been puzzled by this, even when reading endless information about it on the internet. Why exactly is it called that, and what's the purpose? That's like saying, "No, you're not a wri...
Question
copywriting
#3: Attribution notice added
by
System
·
2019-12-08T04:03:22Z (almost 5 years ago)
Source: https://writers.stackexchange.com/q/16246 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
by
Buckaroo Twin
·
2019-12-08T04:03:22Z (almost 5 years ago)
I have always been puzzled by this, even when reading endless information about it on the internet. Why exactly is it called that, and what's the purpose? That's like saying, "No, you're not a writer on the topic of cars; you're a car copywriter." What is the difference and why can't just "writer" be used? What's the benefit? For example, a copywriter can claim to create web content, but any writer can do that and many do. I'll just [quote from Wikipedia](http://en.wikipedia.org/wiki/Copywriting) out of confusion: > Copywriters (known as continuity writers in broadcasting) are used to help create direct mail pieces So they are synonymous with "advertisers." > online ads, e-mail and other Internet content Encompassing anything between writing, designing, and advertising; they are like all three of those. Why use the word "copywriter" then? Doesn't old-fashioned "writer" cover everything and then some?
#1: Imported from external source
by
System
·
2015-02-16T23:59:15Z (almost 10 years ago)
Original score: 5