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There are different kinds of writing. Writing for business (formal, industry jargon) is not like writing fiction (establishing a world, creating characters) which is not like writing advertising co...
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#4: Attribution notice removed
Source: https://writers.stackexchange.com/a/16248 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added
Source: https://writers.stackexchange.com/a/16248 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
There are different kinds of writing. Writing for business (formal, industry jargon) is not like writing fiction (establishing a world, creating characters) which is not like writing advertising copy (short, compelling, call to action). Copywriters have to learn how to write something which fits in a specified (usually small) space. It has to be memorable but contain certain important items (name, price, legal disclaimers). It has to encourage people to do something (click, call, buy). It's a skill. Not everyone can do it.