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Q&A What exactly is a copywriter?

There are different kinds of writing. Writing for business (formal, industry jargon) is not like writing fiction (establishing a world, creating characters) which is not like writing advertising co...

posted 9y ago by Lauren Ipsum‭  ·  last activity 4y ago by System‭

Answer
#4: Attribution notice removed by user avatar System‭ · 2019-12-13T12:00:28Z (over 4 years ago)
Source: https://writers.stackexchange.com/a/16248
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added by user avatar System‭ · 2019-12-08T04:03:23Z (over 4 years ago)
Source: https://writers.stackexchange.com/a/16248
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision by (deleted user) · 2019-12-08T04:03:23Z (over 4 years ago)
There are different kinds of writing. Writing for business (formal, industry jargon) is not like writing fiction (establishing a world, creating characters) which is not like writing advertising copy (short, compelling, call to action).

Copywriters have to learn how to write something which fits in a specified (usually small) space. It has to be memorable but contain certain important items (name, price, legal disclaimers). It has to encourage people to do something (click, call, buy).

It's a skill. Not everyone can do it.

#1: Imported from external source by user avatar System‭ · 2015-02-17T02:11:31Z (about 9 years ago)
Original score: 5