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"Copy" is one of the elements of an ad, along with the visuals, the headline, etc. The copywriter is the person who writes the copy. The word has largely given way to the equally generic "content" ...
Answer
#4: Attribution notice removed
by
System
·
2020-01-03T20:41:49Z (over 4 years ago)
Source: https://writers.stackexchange.com/a/27887 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added
by
System
·
2019-12-08T04:03:24Z (over 4 years ago)
Source: https://writers.stackexchange.com/a/27887 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
by
System
·
2019-12-08T04:03:24Z (over 4 years ago)
"Copy" is one of the elements of an ad, along with the visuals, the headline, etc. The copywriter is the person who writes the copy. The word has largely given way to the equally generic "content" these days. But the implication of copywriter is that the writer is not necessarily the prime creative force on the project. In a novel, the writer is the prime, indeed, only, creative force on the project. In a movie, the director, not the screenwriter, is generally the prime creative force. In advertizing, many people may contribute to the development of the concepts that go into an ad campaign. The copywriter could end up being the creative lead on some projects, but they could also just be providing copy to flesh out someone else's idea. I'm not sure if this is a universal or not, but it does seem like that when the writer is the prime creative force they are just "the writer" but when they are not, they are qualified in some way: copywriter, screenwriter, technical writer, etc.
#1: Imported from external source
by
System
·
2017-05-03T17:11:27Z (about 7 years ago)
Original score: 1