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Outside of scholarly of scholarly work the norm would be to transliterate. Now I am all for violating norms, but it is riskier, more work and you have to know what you are doing. if you can pull it...
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#3: Attribution notice added
Source: https://writers.stackexchange.com/a/16821 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
Outside of scholarly of scholarly work the norm would be to transliterate. Now I am all for violating norms, but it is riskier, more work and you have to know what you are doing. if you can pull it off It would be praiseworthy, but it is not appropriate to all situations, particularly in that violating norms draws attention so one question is do you want to draw attention here?