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If you're self-publishing and not doing it through a company, use your real name: "Copyright (C) 2015 John Doe". Under the Berne Convention (which applies in most countries), you own the copyright...
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#3: Attribution notice added
Source: https://writers.stackexchange.com/a/18182 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
If you're self-publishing and not doing it through a company, use your real name: "Copyright (C) 2015 John Doe". Under the Berne Convention (which applies in most countries), you own the copyright from the moment of creation until you assign it away. You have no need to assign it away, so you don't need a company there. You _could_ set up a sole-proprietorship corporation if you want something there that looks like a publishing company instead of a person, but that's a lot of work for little gain. Unless you're setting up such a company _anyway_ for financial reasons, I suggest you just stick with your name. That way it's easier to prove that you're the copyright owner if you're ever involved in a dispute.