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When you're looking for a job, you have (a) your skills, which is what you offer the company, and (b) your professional desires, which is what the company offers you. Examples: A graphic designer...
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Source: https://writers.stackexchange.com/a/19706 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added
Source: https://writers.stackexchange.com/a/19706 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
When you're looking for a job, you have (a) your skills, which is what you offer the company, and (b) your professional desires, which is what the company offers you. Examples: - A graphic designer who (a) can work in print and on the web wants to (b) get more experience in creating responsive websites. - A journalist who (a) has covered sports and local politics wants to (b) cover more breaking stories and wider regional events. - A basket-weaver who can (a) crank out handbaskets in four different materials wants to (b) get experience working underwater. And so on. So look over your résumé first. What can you do? What are your skills? Then figure out what kind of job you want. What do you _want_ to do? Where do you want to go in the next few years professionally? Where do you want to work? Use the a+b formula and figure out some keywords. Which skills (a) keywords and which goals (b) keywords you use can then be flexible depending on the recipient of your pitch.