What is the best way to set a dark tone to a story?

I want to write a short horror story. What are the best ways to set a dark tone or mood to the story? Just in a short introduction, if I want to introduce a character or place as a place I would not like or a person I would not like, what is the best way to do so? This story would be based on a slight mix with the supernatural with realistic touches.

Let's say I have a seen where I have to build up tension till a certain character meets a ghost or demon, how would I do so?

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What is the best way to set a dark tone to a story?

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