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Q&A Creating Slogans/Rallying Cries

The culture I have created needs some unifying phrases but I'm having trouble thinking of some that spur emotion but do not sound silly or too technical. Are there there any techniques for generat...

2 answers  ·  posted 8y ago by Acumen Simulator‭  ·  last activity 5y ago by System‭

#3: Attribution notice added by user avatar System‭ · 2019-12-08T05:33:10Z (almost 5 years ago)
Source: https://writers.stackexchange.com/q/24434
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision by user avatar Acumen Simulator‭ · 2019-12-08T05:33:10Z (almost 5 years ago)
The culture I have created needs some unifying phrases but I'm having trouble thinking of some that spur emotion but do not sound silly or too technical.

Are there there any techniques for generating catchy rallying cries, slogans, or chants?

Surely with propaganda and social control in today's world there is some good information out there. I can't seem to find anything not related to advertising... They mostly tend to say the slogan should differentiate the product by highlighting it's strengths.

I'm thinking about differentiating by referencing the religion but that leads me to something like: "For Tyr's blessing!" While I'm looking for something not so generic like: "Odin owns you all!" My ideas are lacking in the inspirational factor.

#1: Imported from external source by user avatar System‭ · 2016-09-01T15:54:39Z (about 8 years ago)
Original score: 2