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I think this is a false dichotomy. To be sure, there are many reasons to write. You may be writing only for your own amusement or catharsis, in which case merely getting your thoughts down on pap...
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#4: Attribution notice removed
Source: https://writers.stackexchange.com/a/24918 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added
Source: https://writers.stackexchange.com/a/24918 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
I think this is a false dichotomy. To be sure, there are many reasons to write. You may be writing only for your own amusement or catharsis, in which case merely getting your thoughts down on paper will suffice and you will have no need to consider anybody else. And to be sure, you can write purely for the market. If the only goal is to make money by writing, and you don't have anything you are burning to say to the world, you can write formula fiction for companies like Harlequin or Disney. Don't kid yourself that this is easy. The formulas are exacting, the competition is fierce, and the pay rate as low. But if that is what you want, you can do it. But if you want to write because you have something to say, then you have to think about both your message and your audience. Communication is about finding a way to deliver your message in a way that the other person is willing to receive and able to understand. If you aim is to say the thing that burns in you to be expressed, then you have to follow your own ideas, but you also have to think about the audience. It is about how to make your ideas palatable to the audience you want to reach. No one is obliged to listen to you. To gain a hearing, you have to meet your audience's needs before your own. But to get you message heard, you also have to stay true to the thing you want to say. So it really is not one thing or the other; it's both.