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Q&A Is it a bad idea to adopt an 'English' pen name as an Asian American writer to reach a wider audience?

The contents of your book is the same, no matter what name you use. I'll like or I won't. So I should buy it or I shouldn't, no matter what name you use. Therefore you should use the name that make...

posted 7y ago by gnasher729‭  ·  last activity 5y ago by System‭

Answer
#3: Attribution notice added by user avatar System‭ · 2019-12-08T06:07:29Z (almost 5 years ago)
Source: https://writers.stackexchange.com/a/26747
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision by user avatar gnasher729‭ · 2019-12-08T06:07:29Z (almost 5 years ago)
The contents of your book is the same, no matter what name you use. I'll like or I won't. So I should buy it or I shouldn't, no matter what name you use. Therefore you should use the name that makes it most likely that I will buy your book.

As you said yourself, lots of people who would like the book won't buy it if you use the name "Li Ang Chang". And many people who buy it based on the name will regret their purchase because it doesn't meet their expectations based on the author's name. Using a different name, well chosen, will increase sales and avoid buyer disappointment.

#1: Imported from external source by user avatar System‭ · 2017-02-16T00:31:56Z (over 7 years ago)
Original score: 0