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Give them a reason to despise their wealth. If they just flip a switch one day and decide that having money is the pits, the reader will have a hard time, not only relating to them, but believing t...
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#3: Attribution notice added
Source: https://writers.stackexchange.com/a/26819 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
Give them a reason to despise their wealth. If they just flip a switch one day and decide that having money is the pits, the reader will have a hard time, not only relating to them, but _believing_ them. Which will give them that spoiled air. Perhaps they've seen the world outside of their little bubble (By choice... like maybe volunteering at a homeless shelter, or taking day labor work, or by circumstance... maybe they're in an accident while away from home / country and have to 'Rough it' to get back), and now they are having a hard time _relating_ to the lifestyle they've taken for granted before this point.