How far in advance should a new author allow pre-orders on Amazon?

I'm in the final stages of packaging the book and would like to start arranging pre-orders to help with the first week "bump". How far in advance should I allow the pre-order option, and is there any specific pitfalls (e.g. discounting) that I should be aware of?

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How far in advance should a new author allow pre-orders on Amazon?

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