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1) Marketing a product is not "convincing someone to buy something they do not want" or "giving the people what they want." It is creating a need in the buyer which s/he either didn't have or didn'...
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#4: Attribution notice removed
Source: https://writers.stackexchange.com/a/28676 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added
Source: https://writers.stackexchange.com/a/28676 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
1) Marketing a product is not "convincing someone to buy something they do not want" _or_ "giving the people what they want." It is creating a need in the buyer which s/he either didn't have or didn't realize was there before. That's what ads do: convince people "You NEED this!" 2) Selling a story is not like selling toothpaste. You have to create a blurb which makes the reader want to find out _what happens next._ That's your hook.