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Q&A How To Define The Compelling Need Of My Reader

1) Marketing a product is not "convincing someone to buy something they do not want" or "giving the people what they want." It is creating a need in the buyer which s/he either didn't have or didn'...

posted 7y ago by Lauren Ipsum‭  ·  last activity 5y ago by System‭

Answer
#4: Attribution notice removed by user avatar System‭ · 2019-12-13T12:00:45Z (almost 5 years ago)
Source: https://writers.stackexchange.com/a/28676
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added by user avatar System‭ · 2019-12-08T06:37:57Z (almost 5 years ago)
Source: https://writers.stackexchange.com/a/28676
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision by (deleted user) · 2019-12-08T06:37:57Z (almost 5 years ago)
1) Marketing a product is not "convincing someone to buy something they do not want" _or_ "giving the people what they want." It is creating a need in the buyer which s/he either didn't have or didn't realize was there before. That's what ads do: convince people "You NEED this!"

2) Selling a story is not like selling toothpaste. You have to create a blurb which makes the reader want to find out _what happens next._ That's your hook.

#1: Imported from external source by user avatar System‭ · 2017-06-13T09:43:35Z (over 7 years ago)
Original score: 5