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Whether you put the acronym or the name first depends on how everyone refers to it. If it's almost always an acronym, but you have to explain it on first reference, write it as: New drugs to tr...
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Source: https://writers.stackexchange.com/a/28863 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added
Source: https://writers.stackexchange.com/a/28863 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
Whether you put the acronym or the name first depends on how everyone refers to it. If it's almost always an acronym, but you have to explain it on first reference, write it as: > New drugs to treat HIV (Human Immunodeficiency Virus) are promising. If it's usually spelled out and you are introducing an acronym, or if it's referenced both ways, use the reverse: > Patrick Stewart starred as Captain Jean-Luc Picard in _Star Trek: The Next Generation_ (ST:TNG) alongside LeVar Burton, who was arguably better-known at the time. > > Using integrated marketing communications (IMC) can increase your audience response. This webinar covers IMC methodologies and how to apply them to your brand.