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Source: https://writers.stackexchange.com/a/28980
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/

I really like this question but I don't think you will be able to completely eliminate the "cool" factor. Look at most horror films. They all end up commercialized for costumes and certain social groups tend to idolize them. I believe in Vader's case, his actions were not talked about. It was not shown in much of a negative light either. So he was more so made to seem like a bad ass with a demanding attitude rather than someone to be feared.

If you really want to try to come up with someone who is BAD but isn't on lunch boxes, I would look to _Game of Thrones_. Many people idolize a lot of the main characters. Universally though, Joffrey and Ramsay were hated. You don't see any fan pages, and they are hardly talked about except for wishing they would be killed off already. This would probably be your closest bet to what you are trying to imitate. That being said though, I do know some people who still thought Ramsay and Joffrey were cool because of their domineering ways. Someone is bound to like a character, no matter how evil you make them out to be.

Original score: 7