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Q&A How do I promote a self-published book?

I am in the process of writing a book and I'm considering setting up my own publishing agency to get it published, or else publish solely through the internet, but there is the obvious problem of d...

2 answers  ·  posted 7y ago by Tom Dacre‭  ·  last activity 5y ago by System‭

#3: Attribution notice added by user avatar System‭ · 2019-12-08T06:52:13Z (almost 5 years ago)
Source: https://writers.stackexchange.com/q/29650
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision by user avatar Tom Dacre‭ · 2019-12-08T06:52:13Z (almost 5 years ago)
I am in the process of writing a book and I'm considering setting up my own publishing agency to get it published, or else publish solely through the internet, but there is the obvious problem of distribution that arises. If and when I actually finish writing it to a level that I deem satisfactory I would not be personally particularly opposed to taking out a loan if that is what is necessary to get it promoted, though I wouldn't want to take out a loan without knowing what I'd first do with that money. As such, I suppose that this one question is really more akin to two:

Can I effectively promote a self-published work via the internet for minimal cost, or would I require a loan to get my name out there?

How would I go about doing paid advertisements of a book? I have never seen an ad in the beginning of a movie for a book, nor on television, nor on a billboard - where would I advertise instead?

#1: Imported from external source by user avatar System‭ · 2017-08-09T14:38:52Z (about 7 years ago)
Original score: 30