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I once came across a set of brand guidelines and, in the tone of voice section, there was a list of 'brand statements'. Multiple brand statements as examples of what the company could pick and choo...
#3: Attribution notice added
by
System
·
2019-12-08T07:28:22Z (over 4 years ago)
Source: https://writers.stackexchange.com/q/31856 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
by
pealo86
·
2019-12-08T07:28:22Z (over 4 years ago)
I once came across a set of brand guidelines and, in the _tone of voice_ section, there was a list of _'brand statements'_. Multiple brand statements as examples of what the company could pick and choose to use throughout their marketing material. Is the above method correct? If so then I can understand how brand statements would differ from slogans, as typically one brand would only have one slogan if I'm not mistaken. But when I try to read up on the matter, the results I get look as though slogans and brand statements are the same thing. If the two _are_ the same thing, is there a name given for when a company might have a bunch of different headlines that they can use throughout their marketing?
#1: Imported from external source
by
System
·
2017-12-07T14:15:00Z (over 6 years ago)
Original score: 1