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The original books always used the second person 'you'. (I still have one on my book shelf.) Other variations may use the first person. There are many variations on the theme. For example, some re...
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#3: Attribution notice added
Source: https://writers.stackexchange.com/a/32945 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
The original books always used the second person 'you'. (I still have one on my book shelf.) Other variations may use the first person. There are many variations on the theme. For example, some require you to keep track of health, supplies, etc. whereas with others all you do is turn the pages. Some require dice. Others don't. I even played one where you had to keep notes to solve the mystery at the end. There are several variations on this theme that are phone or computer apps. The guidelines for writing them (which are provided in some cases) can be very illuminating. For example, [this blog](https://www.choiceofgames.com/2011/07/by-the-numbers-how-to-write-a-long-interactive-novel-that-doesnt-suck/) talks about choices and how the average story in a 110 page book is just seven pages long. There isn't one way to write a choice story and there isn't one format. If you are going to publish on paper, you will write something that is quite different to something that is published on a web page.