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Q&A Should software product release notes be in marketing voice or technical voice? (software documentation)

Typically, the voice of marketing content doesn't match the voice of technical content -- marketing is trying to persuade you that you need something; technical writing is generally instructing you...

3 answers  ·  posted 7y ago by Sharon M‭  ·  last activity 5y ago by System‭

Question software style technical-writing notes software-documentation release-notes documentation
#9: Post edited by user avatar Monica Cellio‭ · 2019-12-13T03:23:38Z (about 5 years ago)
  • Typically, the voice of marketing content doesn't match the voice of technical content -- marketing is trying to persuade you that you need something; technical writing is generally instructing you how to use something. (I'm specifically talking about software.)
  • I have traditionally taken a techcomm approach to release notes -- describing new features and bug fixes in a straightforward manner, focused on the user. The marcomm folks often describe the features with a very different vocabulary. For most content, this distinction is clearer -- software documentation is techcomm; web sites, blogs, press releases are marcomm.
  • A case can be made for the release notes serving a marketing purpose in addition to a technical purpose -- reaching business decision makers in addition to technician-type users. How do you decide the appropriate voice for the release notes?
  • Typically, the voice of marketing content doesn't match the voice of technical content -- marketing is trying to persuade you that you need something; technical writing is generally instructing you how to use something. (I'm specifically talking about software.)
  • I have traditionally taken a techcomm (technical communication) approach to release notes -- describing new features and bug fixes in a straightforward manner, focused on the user. The marcomm (marketing communication) folks often describe the features with a very different vocabulary. For most content, this distinction is clearer -- software documentation is techcomm; web sites, blogs, press releases are marcomm.
  • A case can be made for the release notes serving a marketing purpose in addition to a technical purpose -- reaching business decision makers in addition to technician-type users. How do you decide the appropriate voice for the release notes?
#8: Post edited by user avatar Monica Cellio‭ · 2019-12-13T03:23:00Z (about 5 years ago)
  • Typically, the voice of marketing content doesn't match the voice of technical content -- marketing is trying to persuade you that you need something; technical writing is generally instructing you how to use something. (I'm specifically talking about software.)
  • I have traditionally taken a techcomm approach to release notes -- describing new features and bug fixes in a straightforward manner, focused on the user. The marcomm folks often describe the features with a very different vocabulary. For most content, this distinction is clearer -- software documentation is techcomm; web sites, blogs, press releases are marcomm.
  • A case can be made for the release notes serving a marketing purpose in addition to a technical purpose -- reaching business decision makers in addition to technician-type users. How do you decide the appropriate voice for the release notes?
  • Typically, the voice of marketing content doesn't match the voice of technical content -- marketing is trying to persuade you that you need something; technical writing is generally instructing you how to use something. (I'm specifically talking about software.)
  • I have traditionally taken a techcomm approach to release notes -- describing new features and bug fixes in a straightforward manner, focused on the user. The marcomm folks often describe the features with a very different vocabulary. For most content, this distinction is clearer -- software documentation is techcomm; web sites, blogs, press releases are marcomm.
  • A case can be made for the release notes serving a marketing purpose in addition to a technical purpose -- reaching business decision makers in addition to technician-type users. How do you decide the appropriate voice for the release notes?
#7: Post edited by user avatar Monica Cellio‭ · 2019-12-13T03:22:48Z (about 5 years ago)
  • Typically, the voice of marketing content doesn't match the voice of technical content -- marketing is trying to persuade you that you need something; technical writing is generally instructing you how to use something. (I'm specifically talking about software.)
  • I have traditionally taken a techcomm approach to release notes -- describing new features and bug fixes in a straightforward manner, focused on the user. The marcomm folks often describe the features with a very different vocabulary. For most content, this distinction is clearer -- software documentation is techcomm; web sites, blogs, press releases are marcomm.
  • A case can be made for the release notes serving a marketing purpose in addition to a technical purpose -- reaching business decision makers in addition to technician-type users. How do you decide the appropriate voice for the release notes?
  • Typically, the voice of marketing content doesn't match the voice of technical content -- marketing is trying to persuade you that you need something; technical writing is generally instructing you how to use something. (I'm specifically talking about software.)
  • I have traditionally taken a techcomm approach to release notes -- describing new features and bug fixes in a straightforward manner, focused on the user. The marcomm folks often describe the features with a very different vocabulary. For most content, this distinction is clearer -- software documentation is techcomm; web sites, blogs, press releases are marcomm.
  • A case can be made for the release notes serving a marketing purpose in addition to a technical purpose -- reaching business decision makers in addition to technician-type users. How do you decide the appropriate voice for the release notes?
#6: Post edited by user avatar Monica Cellio‭ · 2019-12-13T02:43:03Z (about 5 years ago)
  • Typically, the voice of marketing content doesn't match the voice of technical content -- marketing is trying to persuade you that you need something; technical writing is generally instructing you how to use something. (I'm specifically talking about software.)
  • I have traditionally taken a techcomm approach to release notes -- describing new features and bug fixes in a straightforward manner, focused on the user. The marcomm folks often describe the features with a very different vocabulary. For most content, this distinction is clearer -- software documentation is techcomm; web sites, blogs, press releases are marcomm.
  • A case can be made for the release notes serving a marketing purpose in addition to a technical purpose -- reaching business decision makers in addition to technician-type users. How do you decide the appropriate voice for the release notes?
  • Typically, the voice of marketing content doesn't match the voice of technical content -- marketing is trying to persuade you that you need something; technical writing is generally instructing you how to use something. (I'm specifically talking about software.)
  • I have traditionally taken a techcomm approach to release notes -- describing new features and bug fixes in a straightforward manner, focused on the user. The marcomm folks often describe the features with a very different vocabulary. For most content, this distinction is clearer -- software documentation is techcomm; web sites, blogs, press releases are marcomm.
  • A case can be made for the release notes serving a marketing purpose in addition to a technical purpose -- reaching business decision makers in addition to technician-type users. How do you decide the appropriate voice for the release notes?
#5: Post edited by user avatar Monica Cellio‭ · 2019-12-13T02:42:27Z (about 5 years ago)
  • Typically, the voice of marketing content doesn't match the voice of technical content -- marketing is trying to persuade you that you need something; technical writing is generally instructing you how to use something. (I'm specifically talking about software.)
  • I have traditionally taken a techcomm approach to release notes -- describing new features and bug fixes in a straightforward manner, focused on the user. The marcomm folks often describe the features with a very different vocabulary. For most content, this distinction is clearer -- software documentation is techcomm; web sites, blogs, press releases are marcomm.
  • A case can be made for the release notes serving a marketing purpose in addition to a technical purpose -- reaching business decision makers in addition to technician-type users. How do you decide the appropriate voice for the release notes?
  • Typically, the voice of marketing content doesn't match the voice of technical content -- marketing is trying to persuade you that you need something; technical writing is generally instructing you how to use something. (I'm specifically talking about software.)
  • I have traditionally taken a techcomm approach to release notes -- describing new features and bug fixes in a straightforward manner, focused on the user. The marcomm folks often describe the features with a very different vocabulary. For most content, this distinction is clearer -- software documentation is techcomm; web sites, blogs, press releases are marcomm.
  • A case can be made for the release notes serving a marketing purpose in addition to a technical purpose -- reaching business decision makers in addition to technician-type users. How do you decide the appropriate voice for the release notes?
#4: Post edited by user avatar Monica Cellio‭ · 2019-12-13T02:42:22Z (about 5 years ago)
  • Typically, the voice of marketing content doesn't match the voice of technical content -- marketing is trying to persuade you that you need something; technical writing is generally instructing you how to use something. (I'm specifically talking about software.)
  • I have traditionally taken a techcomm approach to release notes -- describing new features and bug fixes in a straightforward manner, focused on the user. The marcomm folks often describe the features with a very different vocabulary. For most content, this distinction is clearer -- software documentation is techcomm; web sites, blogs, press releases are marcomm.
  • A case can be made for the release notes serving a marketing purpose in addition to a technical purpose -- reaching business decision makers in addition to technician-type users. How do you decide the appropriate voice for the release notes?
  • Typically, the voice of marketing content doesn't match the voice of technical content -- marketing is trying to persuade you that you need something; technical writing is generally instructing you how to use something. (I'm specifically talking about software.)
  • I have traditionally taken a techcomm approach to release notes -- describing new features and bug fixes in a straightforward manner, focused on the user. The marcomm folks often describe the features with a very different vocabulary. For most content, this distinction is clearer -- software documentation is techcomm; web sites, blogs, press releases are marcomm.
  • A case can be made for the release notes serving a marketing purpose in addition to a technical purpose -- reaching business decision makers in addition to technician-type users. How do you decide the appropriate voice for the release notes?
#3: Attribution notice added by user avatar System‭ · 2019-12-08T07:56:01Z (about 5 years ago) 
Source: https://writers.stackexchange.com/q/33225
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision by user avatar Sharon M‭ · 2019-12-08T07:56:01Z (about 5 years ago) 
Typically, the voice of marketing content doesn't match the voice of technical content -- marketing is trying to persuade you that you need something; technical writing is generally instructing you how to use something. (I'm specifically talking about software.)

I have traditionally taken a techcomm approach to release notes -- describing new features and bug fixes in a straightforward manner, focused on the user. The marcomm folks often describe the features with a very different vocabulary. For most content, this distinction is clearer -- software documentation is techcomm; web sites, blogs, press releases are marcomm.

A case can be made for the release notes serving a marketing purpose in addition to a technical purpose -- reaching business decision makers in addition to technician-type users. How do you decide the appropriate voice for the release notes?
#1: Imported from external source by user avatar System‭ · 2018-02-13T18:07:57Z (almost 7 years ago) 
Original score: 36