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Source: https://writers.stackexchange.com/q/33270
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/

## Summary

Starting from the position that -- with modern web delivery -- the line between technical communication and marketing content is fading (as all the content is available to business and technical readers via search) and it is desirable to have a more consistent tone across the organization... how can I (as an experienced technical writer) work with the "market-y"-leaning folks to make that tone more consistent?

## Considerations

The idea is to minimize a jarring difference in tone. We're already unifying product terminology across communication channels.

I'm not looking for reiteration of "know your audience." I'm trying to understand/reach my modern audience.

In the interest of making a case... I'd especially like some help describing the traditional differences between marcomm and techcomm, beyond than my default reaction to marcomm as "fluff" and "rah rah" and "jargon-filled." There are legitimate reasons marcomm has traditionally written the way "they" have, I'm just not fluent in them. I want to build bridges, not walls ;-)

Typical scenario: The "front of house"/marcomm type colleagues want to expand on introductory material in technical doc, because potential customers might come across the technical content and need some context and market placement.

Related to: [Should software product release notes be in marketing voice or technical voice? (software documentation)](https://writing.stackexchange.com/q/33225/29548)

Original score: 10