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The technique that has been most useful to me is to begin each section, paragraph, and sentence with information that readers already know, and move new information to or toward the end. I learned...
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#3: Attribution notice added
Source: https://writers.stackexchange.com/a/2264 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
The technique that has been most useful to me is to begin each section, paragraph, and sentence with information that readers already know, and move new information to or toward the end. I learned the technique from Joseph M. Williams's terrific book _[Style](http://rads.stackoverflow.com/amzn/click/0205747469)_, which is chock full of ideas about how write with clarity and grace. Similar is Martha Kolnn's _[Rhetorical Grammar](http://rads.stackoverflow.com/amzn/click/0205706754)_. Despite the scary title, it's not about grammar _per se_, but about how to use the grammatical structures you already know to create the effects you want to create in your readers.