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How can we revitalize our community?

We've had low activity on our community for a while.  Low activity means people visit less often, which means lower activity because they're not here asking and answering... iterate.  We have ads active Somewhere Else, but without activity, people who follow them are unlikely to stick around.

We set up this community in a hurry early on, making the best decisions we could at the time.  We've learned things since then.  If we were starting today, I would argue against bulk data import and instead focus on *new* work and *selective* import of high-quality posts we're attached to from over there.  I don't know if our large amount of imported content is part of the problem or orthogonal.

We had a great community elsewhere, and then the corporate shenanigans broke it and many people left, but we didn't succeed in picking up here where we left off.

What can we do to increase participation here and make our community more attractive to visitors?  Should we reset -- delete most of the imported content (if it hasn't been edited), do some targeted recruiting, and try to start fresh?  Or does our community, once broken, not recover?