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Watch Thor: Ragnarok and pay attention to Jeff Goldbum's Grandmaster. I think he's the kind of archetype you're looking for. You want someone who is not actively malicious, but so self-involved as ...
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Source: https://writers.stackexchange.com/a/36148 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added
Source: https://writers.stackexchange.com/a/36148 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
Watch _Thor: Ragnarok_ and pay attention to Jeff Goldbum's Grandmaster. I think he's the kind of archetype you're looking for. You want someone who is not actively malicious, but so self-involved as to be capable of hurting others purely because he doesn't recognize that it's painful. If it amuses him, it's good. If it thwarts him, it's bad (but in a "you naughty boy!" kind of way, not in a "you are my sworn enemy now" way). If what thwarts him is stopped, all is sunshine again. The Grandmaster is powerful, egotistical, and I think even immortal (or at least very long-lived). He has set up the planet of Sakaar to amuse himself. His amusements are violent, possibly fatal, for the participants (Thor), but he's a complete merry goofball about it. The audience enjoys his cartoonish glee even when it's at the expense of the main characters, because he's not malicious or desiring that people suffer. If you can get on his good side, he's capable of lavishing rewards on you (as the Hulk and Loki found out).