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YOU DONT! You make the Villain as relatable and human as possible and then you make the hero kill him mercilessly and then make the hero and the reader question their own morals and maybe discover...
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#3: Attribution notice added
Source: https://writers.stackexchange.com/a/36389 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
YOU DONT! You make the Villain as relatable and human as possible and then you make the hero kill him mercilessly and then make the hero and the reader question their own morals and maybe discover that there is no such thing as villain and hero in this words, we just fight for different things and make them question every single decision they have made until this point!!! Then you make even more money by selling happiness and mindfulness books to your now troubled audience. You're Welcome