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Source: https://writers.stackexchange.com/a/36934
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/

To recommend a second option without favouring either one, you need to refer to them equally. That means avoiding negative language and being quite explicit with what you are implying

Your quote (emphasis mine)

> Nowadays to reach the mass audience, **you don't have to rely** on traditional media. **Instead,** you can embrace social networks such as live video streams.

The phrase "you don't have to rely", though true, implies we are somehow trying to avoid relying on it, perhaps because of some negative quality. Especially saying "instead" implies you should stop using the traditional media as well as take up the new option.

Instead, we want to offer the new option without detracting from the old one:

> Nowadays to reach the mass audience you have traditional media and online options, such as social networks and live video streams.

Unfortunately being fair to the first option takes away the emphasis from the second option, so you may want to focus on it in the next sentence/paragraph ("We're going to focus on the online options available"). The trick is not to detract from one for the sake of the other, merely put your focus on one of a set of options.

Original score: 2