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Source: https://writers.stackexchange.com/a/38057
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/

I think there is one golden rule here: your coinage in the story must follow the conventions and motivations of real-world neologisms.

We create new words for the following reasons:

- An equivalent word to express the idea is absent from the lexicon. 'Telephone' is an example of this; before the object existed, the word did not. 

- As word-play. Examples might be portmanteau words, malapropisms, rhyming slang, euphemisms... 

- For brevity, particularly with a commonly used word. Consider 'Brexit' as a contraction of ' **Br** itain's **exit** (from the European Union.)' 

To include the word 'Cutease' in your story.

_Sorry, I just gagged as I typed that word: it is so perversely saccharine that I can only imagine - with horror - what honeycombed invention would call for its extended use._

To include that word in a story, you will need to:

- Establish its roots, possibly with an origin story in which the word is first coined, or alternatively by placing a character in a position of inferior knowledge.

- Provide adequate need for that word to fall into common usage in your constructed world. 

Original score: 3