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Would readers feel cheated if the villain is successful in convincing the protagonist to change sides?

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So I'm writing a story where the main character is sent to kill the main villain. I have the basic world set out before me, and now I focus on story. I was planning out the main storyline and I hit a bit of a snag... uh-oh. I was thinking that the main character could get to the "villain" and go through that painful talk that all villains feel like they need to have, you know, where the hero is tied up, and they reveal their plan for some reason. But this time I was thinking it would actually work, and the hero would start working with the main "villain".

I initially thought that I wouldn't be cheated but then I started thinking about how I would actually react to this happening. Like, how upset I would be if I sat there reading this book, growing a hatred for the villain, and then all of a sudden I'm supposed to like them.

This brings me to my question. If I wrote this story this way, with the villain being successful in "the talk", would readers feel cheated out of half of a book or can it be done in a way that makes it a good experience?

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This is the main plot point behind the Anime series, Maoyu. The "Hero" goes to fight the "Demon King" to end the war and suffering of all the human people, but ends up being turned to the Demon King's side.

The Anime accomplishes this in a few ways:

  • It doesn't give us much time at all to feel the Demon King is actually a terrible evil.

        The Anime opens with the Hero about to enter the Demon King's castle to face off. We're only really told this is a great evil force, not shown. This makes it easier to accept that maybe the Demon King isn't so evil after all.

  • It makes the Demon King completely opposite of every expectation both the Hero and viewer have.

        This is what really gets the Hero to actually listen in the first place. Perhaps your Ultimate Evil is actually a 14 year old, trying their best to fill the shoes of those before them while slowly changing the evil organization.

  • It takes pains to identify the "true evil" (and show this time, instead of just tell) and dissociates the Demon King with it.

These are the three biggest methods I see to defy the viewer's expectations and turn what might be hate into empathy. How you accomplish this is up to you, but your end goal shouldn't be convincing the Hero as much as convincing the the reader. If you can't win the reader over to the other side, they'll be stuck hating your main character, no matter how realistic it is for the MC to act this way.

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The villain doesn't need to convince the protagonist as much as

you need to convince the reader.

If you can make it believeable to the reader that the protagonist changes sides, then it will be a satisfying read.

We often find out that our suspicions were mistaken in real life. For example, quite often a law enforcement agency finds out that their suspect was innocent. Why shouldn't that happen in a novel?

But you might also show how the villain manipulates the protagonist succesfully into believing an untruth. Protagonists don't always succeed, and this might be a story about a protagonist succumbing to some flaw. This too is something that happens in real life, where we often like to believe what we think should be true, but in fact isn't. If you manage to narrate this process convincingly, the reader will gladly follow you to your unhappy ending.

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It's an unhappy ending if good does not triumph over evil.

Books and movies with unhappy endings are generally frowned upon, they tend to do poorly commercially. The successes amongst unhappy endings tend to be highly emotional, understandable cautionary tales; which means in a twisted way good still triumphs over evil, or at least evil leads somebody to a terrible end. The reader is following along with a character they like that descends into drug addiction, or crime, or losing their marriage, or corruption, etc, but they end up miserable or dead in the process.

The Escape Hatch ... Flip The Script

AKA role reversal. The villain proves to the MC that the MC has been duped, that he is a pawn of the people he thinks he is helping, or his management, etc. The villain doesn't convince the MC to be evil, the villain convinces the MC he has been working toward evil ends and the villain is doing good.

And instead of insisting the MC change sides, the villain gives him a chance to verify all this himself. After telling him all this, the villain, with the MC bound and a knife to his neck, says "I could kill you, and eliminate a threat. Remember that. But I won't, because I don't think you are evil. I'm going to set you free. Come back when you're ready to fight for what's right."

The reader following the MC is not disappointed, the twist does not mean the MC is now fighting on the side of evil. It means that the reader, like the MC, was duped into believing the villain was evil, but now understands the villain was good and the real villain is the queen that sent the MC out in the first place, trying to get rid of him so she can kill her husband and take power.

But the villain didn't kill the MC as she expected, the villain just pulled back the curtain to expose the queen as the real villain all along, and now the reader can believe the MC is still fighting for good, and the defeat of the queen represents the triumph of good over evil, so this is a happy ending.

Another Escape Hatch: Double Reversal.

A double reverse means the protagonist succumbs to the temptations of evil, but the "good" inside him eventually reasserts itself, and he reverse again: To the side of good, and defeats the villain after all.

Falling for the villain's talk is just another obstacle and failure along the way, this time within himself. You have a flawed protagonist. The next story is not exactly your situation, but consider a good cop. In a time of incredible financial hardship (e.g. he can't pay for the treatment his wife/mother/kid needs) he becomes a dirty cop. He gets deeper and deeper into being a dirty cop, until he accidentally shoots and kills an innocent witness he was trying to keep from exposing him. He covers that up successfully, but it weighs on him so much, he sacrifices himself in a blaze of glory to become, once again, a good cop.

Evil Triumphs In The End is not generally a story people like. It is depressing, and we read fiction to escape the real world, where evil often does triumph in the end, criminals and murderers and rapists and frauds get away with their predations, get insanely wealthy and/or powerful, and are never punished, dying peacefully in their sleep without a regret in the world.

You can write it if you want, perhaps it will be some kind of catharsis, but if your goal is to entertain people and have them like your story, then I'd suggest evil can be wildly successful in your story, but in the end, good must triumph over evil.

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I'm adding my two cents to the answer of Rasdashan:

It can be refreshing, but you have to do it well

The main issue is that such a unexpected change has to be foreshadowed. If the story progressed exactly as you described, it would feel awful for the reader.

Imagine the classic setup:

Hero goes to villain -> gets captured -> Villain does villain talk -> Hero has change of heart

The first three steps are a well known, widely used tropes. If you add the last step without any warning signals, it will be too sudden and readers will be dissatisfied. In other words, you can't do it just for the sake of subverting a trope; you have to justify it and foreshadow it.

Make the whole contrast between good and evil be less black and white, and more in a moral grey area, where the villain is surely questionable, but the good guys are also. Make the hero skeptical about some things happening on his side. Make the villain convincing, and give him some pretty good proofs that he's not doing evil per se, but his evil acts are the result of necessary sacrifices in a conflict.

A fervent paladin of light won't turn to evil over a talk. The seeds for his turning, and hence the plot twist, must be planted way before the actual twist. Your hero must stop and consider his actions, the actions of his enemy, and doubt the very nature of the conflict. Make the villain clear his doubts. Make the villain answer some of those pesky questions. Make the villain show "good faith", e.g. releasing the hero, making him see firsthand that his armies are, maybe, just badly portrayed, and that nobody in his city is drinking mulled wine from the skulls of young children.

Adding more on foreshadowing, feel free to see this question: Writing SE I remember Brandon Sanderson saying, in an episode of the first season of the podcast writing excuses, that twists must be foreshadowed at least thrice. So, consider that.

TL,DR: place your conflict in a moral grey area. Foreshadow.

The villain doesn't have to convince only the hero. The readers must be convinced too, or at least convinced that the whole situation is believable.

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