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Q&A What are good guidelines and practices for word emphasis?

To create effective signage or instructions, always start with correct language. I am answering for English language works. There will be some differences in other languages. In your case, you o...

posted 6y ago by Cyn‭  ·  last activity 5y ago by System‭

Answer
#4: Attribution notice removed by user avatar System‭ · 2019-12-20T00:40:37Z (almost 5 years ago)
Source: https://writers.stackexchange.com/a/42068
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added by user avatar System‭ · 2019-12-08T10:50:52Z (almost 5 years ago)
Source: https://writers.stackexchange.com/a/42068
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision by (deleted user) · 2019-12-08T10:50:52Z (almost 5 years ago)
 **To create effective signage or instructions, always start with correct language.**

I am answering for English language works. There will be some differences in other languages.

In your case, you overuse capitals. I also changed "and" to "then" to emphasize the order. Your starting sentence should read:

> Please sign out then click delete my sign in info before logging back in.

Anything that is an exact quote should go into quotation marks.

> Please sign out then click "delete my sign in info" before logging back in.

Or with a hyphen, if that is how it appears on the computer.

> Please sign out then click "delete my sign-in info" before logging back in.

This is correct and good enough.

Another way you might want to create emphasis is to change the order. Think about the starting point for your readers. What seems the most important to me is you want to say "hey, if you're thinking of logging in, check first that you've done these things after your last session." So you might want to put that first.

> Before logging in, please sign out from your previous session then click "delete my sign-in info".

You can also highlight things by making them a separate line. Or a larger font. All caps. Or bold. Italics can be a softer form of bold, but I would not use them for that on a sign or in important instructions. It's too easy to miss it. But you can use italics to mark exactness or something official.

You can also highlight that "this applies to you" line, then make the subsequent steps super clear.

> **BEFORE LOGGING IN**
> 
> - Sign out from your previous session
> - Click "_delete my sign-in info_"

#1: Imported from external source by user avatar System‭ · 2019-02-08T19:28:59Z (almost 6 years ago)
Original score: -1