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Robusto makes a good point about knowing your audience. Beyond that, I think caps and exclamation points are used for emphasis and attention. Try to find other ways to accomplish those goals. Spaci...
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#4: Attribution notice removed
Source: https://writers.stackexchange.com/a/3007 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added
Source: https://writers.stackexchange.com/a/3007 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/