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I looked up Isekai on Wikipedia, and one paragraph grabbed me: Several later examples from English literature include the novel Alice's Adventures in Wonderland (1865), as well as A Connecticu...
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#4: Attribution notice removed
Source: https://writers.stackexchange.com/a/43518 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added
Source: https://writers.stackexchange.com/a/43518 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
I looked up [Isekai](https://en.wikipedia.org/wiki/Isekai) on Wikipedia, and one paragraph grabbed me: > Several later examples from English literature include the novel _Alice's Adventures in Wonderland_ (1865), as well as A _Connecticut Yankee in King Arthur's Court_ (1889), _The Wonderful Wizard of Oz_ (1900), _Peter Pan_ (1902) and _The Chronicles of Narnia_ (1950). So this means, perhaps don't view it as a distinctly unique genre that's hard to appeal to Western publishers, but an _update_ of the Oz/Narnia formula. _Oz_ books had pictures, _Alice in Wonderland_'s [Tenniel](https://en.wikipedia.org/wiki/John_Tenniel) illustrations are famous. The descriptions in this Wiki page on [Parallel Universes](https://en.wikipedia.org/wiki/Parallel_universes_in_fiction#Stranger_in_a_strange_land) and subtypes thereof may also help you communicate with local publishers. I did an Advanced Search on the [Submission Grinder](https://thegrinder.diabolicalplots.com/Search/ByFilter), limiting it to markets that accepted Fantasy and handled Novels/Novelletes (by arbitrarily putting in a wordcount of 17000), and found 82 possible markets, 20 of them paying. You may need to "get in" with one first with a stand-alone short story, but an editor is more likely to take a chance on you for a longer work after they've accepted a single story and have built up some trust. Aim for the top ones right away -- they tend to at least refuse quickly.