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Source: https://writers.stackexchange.com/a/43708
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/

 **Every non-fiction writer should have a blog covering the topics they write about.** You are trying to establish yourself as an authority on the subject, an influencer of ideas and opinions, or a curator of taste. If you write about historical subjects (or tea, or cocker spaniels), a blog about your topic/research is a great idea. People may discover your website while searching for the topic and be interested in your approach and even buy your books because of it.

**A fiction writer should consider why they have a blog** – whether it is intended to _advertise their books_, add meta-content to existing stories (a worldbuilding wiki, for example), discuss their writing process (a writer's blog about writing), or some other purpose that boosts your profile as an experienced author (your schedule of public appearances, for example).

At minimum, every author should buy a web domain that is as close to your name (pseudonym) as possible, and treat it as a professional business card with contact info, a bio, and bibliography.

Do not use social media platforms as your only contact page since these platforms lock out viewers for arbitrary reasons (not actually arbitrary, they want everyone viewing your info to be a member of their platform).

Original score: 7