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Q&A "[x] minutes to read?" How do they calculate that?

Medium divides the wordcount of a post by 275 words per minute. For images they count 12 seconds for the first image, 11 seconds for the second image, and minus an additional second for each subseq...

posted 5y ago by Busty Nurse‭  ·  last activity 5y ago by System‭

Answer
#3: Attribution notice added by user avatar System‭ · 2019-12-08T11:50:02Z (about 5 years ago)
Source: https://writers.stackexchange.com/a/45234
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision by user avatar Busty Nurse‭ · 2019-12-08T11:50:02Z (about 5 years ago)
[Medium](https://blog.medium.com/read-time-and-you-bc2048ab620c) divides the wordcount of a post by 275 words per minute. For images they count 12 seconds for the first image, 11 seconds for the second image, and minus an additional second for each subsequent image. Any images after the tenth image are counted at three seconds per image.

They emphasize that this is an estimation and that in the future, "we’d like to tailor it to your reading speed, account for the complexity of an article, and add support for other languages."

[Google](https://patents.google.com/patent/US8260915B1/en) has registered a patent to calculate reading time for different sections of ebooks by measuring actual reading times of a sample of readers.

[Psycholinguistics](https://scholar.google.de/scholar?q=psycholinguistics%20%22reading%20time%22) predicts reading time using complex grammatical models, data from eye tracking corpuses, and advanced statistical calculations.

#1: Imported from external source by user avatar System‭ · 2019-05-17T20:53:25Z (over 5 years ago)
Original score: 6