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Source: https://writers.stackexchange.com/a/45108
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/

 **From experience** , just hitting a pop-culture trend head-on isn't necessarily going to make people read your book. Keep in mind, when a trend is hitting, there's plenty of competition. The people who strike it big in those situations are the ones who were solidly ahead of the trend in the first place. So you may be overestimating this opportunity, even in the scenario of a 100% ready book.

With that said, it sounds like you're self-publishing. If that's the case, there's little downside to serializing your book online, one chapter at a time, either on a blog you create for that purpose, or on the best pre-existing platform you can place yourself on. **Of course, you won't want to do this unless you're confident of the quality of each chapter as you publish it.** Given that, however, you can catch the trend, build an audience, get early feedback, and still publish a completed, polished-up book at the end of the process. Traditional publishers tend to be much more wary of work that has already appeared in one form or another, but _if the work is popular enough online_, a traditional publisher will have no qualms about snapping it up. At one time, it was common for novels to first appear in serialized form --nearly all Charles Dickens' work first appeared that way --and it seems like this is making a comeback in the internet age.

It's too early for me to give a report back on the outcomes, but I'm actually doing this right now with a timely non-fiction book that I wasn't able to place with a publisher. Instead of bottom drawering it, I'm [serializing it online](https://partiallyexaminedlife.com/2019/05/09/saints-simulators-15-wiseai/) on a well-known professional blog. There, I have the advantage of the host blog's platform and audience. If it does well enough there I'll either try again with the publishers, or potentially even self-publish. (Meanwhile, **I'm getting paid per installment** --the most income I've made from my writing in years.)

Original score: 3