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Source: https://writers.stackexchange.com/a/45430
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/

Use a **definite article** (like the word _this_) **prior to a hypernym** (like the word _thing_), where using a more precise sub-ordinate noun (referent) would betray all necessary information to decide if you should click it. In the example below, if there's no highway 12 in your area: you wouldn't.

> There was a number of fatalities resulting from _this_ incident. – [partofspeech.org](http://partofspeech.org/what-part-of-speech-is-this/)

De-clickbaited:

> There was a number of fatalities resulting from [the crash on highway 12].

* * *

I can't think of a hypernym for _famous_, which is the problem. With that word you've already laid all your cards on the table; I don't want to be famous... just like how there's no highway 12 in my area.

> The rich and powerful do this.

Now that's some clickbait. Because (who _doesn't_ want to be rich and powerful?) you're actually talking about celebrities, whom in the grand scheme of things, aren't all that powerful or rich. So, we're back to fame, and now I don't even care what 'that' was, because if being rich and powerful requires fame then I'm out.

Original score: 1