Dedicated micro website
I recently wrote a non fiction book. A marketer from the publishing company, advised me to setup a small website with a few pages dedicated to this book. This website will have a description of the book and will link to online bookstores. I was wondering what the best way is to do this for somebody who doesn't make websites for a living.
- First, do I really need to have such a website?
- If not are there any better alternatives?
- Do I need to register a domain for this website?
- Do I need a premium hosting plan?
I was thinking of just winging it with a free hosting plan for instance on Wordpress.
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I think it's a good idea, if for no other reason than people are accustomed to searching online, and you want to make it easy for people to find your work so they can buy it.
A WordPress site would be totally fine. If you don't want your own domain (EngineeringStrategies.com, assuming Engineering Strategies is the title of your book), you can have a meaningful blog title (engineeringstrategies.wordpress.com), and make sure you have good keywords for the search engines to find.
Premium hosting is for websites which have not just a lot of traffic, but a lot of interaction, and a lot of fancy gadgets (video, Flash, forms, games, shopping carts). You don't need the bells and whistles.
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If the publisher thinks it's a good idea they ought to tell their marketer to set one up and ask you to approve the content. Isn't that what the job of a marketer is- to market your book?
If YOU want a web site then make it a web site focused on you the author and your expertise. A link can be for the book. Tell the marketer that is a great idea since a web site devoted to you- will be able to market your books published by other companies too.
BTW, when many folks shop at on-line shops for non-fiction books they see the used books- guess who won't get a royalty check for a used book?
This post was sourced from https://writers.stackexchange.com/a/4460. It is licensed under CC BY-SA 3.0.
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