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I concur that you should post at least once a day, to keep your audience returning. How long each post should be is dependent on your audience and your content (and your willingness/time to write, ...
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#4: Attribution notice removed
Source: https://writers.stackexchange.com/a/4519 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added
Source: https://writers.stackexchange.com/a/4519 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
I concur that you should post at least once a day, to keep your audience returning. How long each post should be is dependent on your audience and your content (and your willingness/time to write, of course). Take a look at the vast differences in posting frequency and length at [Freethought Blogs.](http://freethoughtblogs.com/) Camels With Hammers frequently veers into tl;dr territory, PZ and Ed Brayton usually post many many short entries with additional links, and Greta Christina goes from two-photo posts to lengthy analyses to recipes. Each blog has its own audience (there's obviously a lot of overlap, but they're not identical), and each audience has its own preferences. Once you build an audience, ask them for feedback. Until then, write however much or little makes you feel comfortable.