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This is similar to your other question. You must do the homework about the university. Investigate what they are known for. Are they a leader in a particular field? Do the professors publish books...
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#3: Attribution notice added
Source: https://writers.stackexchange.com/a/4591 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision
This is similar to your other question. You must do the homework about the university. Investigate what they are known for. Are they a leader in a particular field? Do the professors publish books which are known outside academic circles? Are the professors themselves notable? Who are some well-known alumni, and what are their contributions to their fields or industries? Then you have to figure out what your strengths are. Are you good in languages? Philosophy? Music? Math? Science? Match up the two. Write about it.