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Q&A Why do hardcover books retail for more than three times the cost of softcover books?

Prices of goods have nothing to do with cost of production. They are entirely determined by what people will pay for them. Goods that cannot be produced for less than people will pay for them simpl...

posted 8y ago by Mark Baker‭  ·  last activity 4y ago by System‭

Answer
#4: Attribution notice removed by user avatar System‭ · 2020-01-03T20:41:49Z (over 4 years ago)
Source: https://writers.stackexchange.com/a/20891
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#3: Attribution notice added by user avatar System‭ · 2019-12-08T02:20:14Z (over 4 years ago)
Source: https://writers.stackexchange.com/a/20891
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision by user avatar System‭ · 2019-12-08T02:20:14Z (over 4 years ago)
Prices of goods have nothing to do with cost of production. They are entirely determined by what people will pay for them. Goods that cannot be produced for less than people will pay for them simply do not get made.

Hardcovers are a case of market segmentation. You have rich consumers and you have poor consumers. To maximize your return you want to sell to both, but you want to charge rich consumers a higher price. To accomplish this, you find a way to segment the market so that rich people are willing to pay a lot for your product even though it is also available to poor people for a lower price.

This is everywhere. Organic foods segment the food market. Yellow label generic products segment the other aisles of the supermarket. Luxury badges segment the car market. Hardcovers segment the book market.

#1: Imported from external source by user avatar System‭ · 2016-02-11T14:20:48Z (about 8 years ago)
Original score: 0