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One important aspect of naming creatures is onomatopoeia and ideophone - the name should give an impression of what the creature is. For example: A buruk can sound like a large, powerful, lumber...
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Source: https://writers.stackexchange.com/a/6072 License name: CC BY-SA 3.0 License URL: https://creativecommons.org/licenses/by-sa/3.0/
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One important aspect of naming creatures is [onomatopoeia](http://en.wikipedia.org/wiki/Onomatopoeia) and [ideophone](http://en.wikipedia.org/wiki/Ideophone) - the name should give an impression of what the creature _is_. For example: - A _buruk_ can sound like a large, powerful, lumbering beast - _Fleep_ may give the impression of a small, flying rodent.