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Q&A Is it okay to call the reader's target audience stupid?

I would say that yes, it is acceptable. Obviously it's an oversimplification, and the average user of any particular Android app will be approximately as intelligent as the average human being. How...

posted 12y ago by MikeFHay‭  ·  last activity 5y ago by System‭

Answer
#3: Attribution notice added by user avatar System‭ · 2019-12-08T02:31:35Z (about 5 years ago)
Source: https://writers.stackexchange.com/a/6381
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision by user avatar MikeFHay‭ · 2019-12-08T02:31:35Z (about 5 years ago)
I would say that yes, it is acceptable. Obviously it's an oversimplification, and the average user of any particular Android app will be approximately as intelligent as the average human being. However, if you don't feel that you need to go into the rationale behind [_Don't Make Me Think_](http://www.amazon.co.uk/Dont-Make-Me-Think-Usability/dp/0321344758) simple design philosophies, then you may find "users are stupid" to be an effective shorthand.

I highly doubt you will cause much offence to your readers with such shorthands, though some may find them unconvincing.

#1: Imported from external source by user avatar System‭ · 2012-09-23T17:54:50Z (about 12 years ago)
Original score: 4