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Q&A Is it okay to call the reader's target audience stupid?

There's a problem here: Saying something like, "users are stupid," makes you look ignorant. As other have said, the fault isn't always with the user; sometimes, a product is poorly designed. And, ...

posted 12y ago by J.R.‭  ·  last activity 5y ago by System‭

Answer
#3: Attribution notice added by user avatar System‭ · 2019-12-08T02:31:37Z (about 5 years ago)
Source: https://writers.stackexchange.com/a/6383
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/
#2: Initial revision by user avatar J.R.‭ · 2019-12-08T02:31:37Z (about 5 years ago)
There's a problem here: Saying something like, "users are stupid," makes _you_ look ignorant.

As other have said, the fault isn't always with the user; sometimes, a product is poorly designed. And, even though some users will search frantically for the "ANY" key, many other users are proficient, not dumb.

I realize you mean the statement tongue-in-cheek, but you risk coming across as shallow if you state it in such simplistic terms.

I'd recommend:

> You need to position your UI elements in such a way that it is impossible to miss, and make its function so clear that _even the most novice users_ won't fail to understand it.

#1: Imported from external source by user avatar System‭ · 2012-09-24T06:27:29Z (about 12 years ago)
Original score: 9