Differences in personal statements between American and UK universities?

A friend has asked me to review a personal statement she's written for acceptance into a UK university.

I have experience in assisting others with their writing, but as an American I want to ensure that my critique is worthy of both sides of the pond, so to speak.

What are some of the major differences between this type of writing for a UK or American audience? Are there any cultural aspects I should be clued into as I help my friend craft this statement?

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Differences in personal statements between American and UK universities?

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