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Source: https://writers.stackexchange.com/a/12681
License name: CC BY-SA 3.0
License URL: https://creativecommons.org/licenses/by-sa/3.0/

As far as I can tell, no. Use normal sentence case, where you capitalize the first word of a headline only. The exceptions are proper nouns, or other capitalized words listed in the style guide's [section on capitals](http://www.economist.com/style-guide/capitals).

The guide doesn't address words like "its"; _The Economist_ has little patience with this sort of minutiae. However, as has been pointed out in [this answer](https://writers.stackexchange.com/a/10175/26), _The Economist_ uses sentence case for their headlines and taglines. Reading some recent examples, I found the following:

> _Demonstrations in Hong Kong_  
> **Poles apart**  
> Hong Kong seems doomed to months of ugly confrontation over its political future
> 
> _LinkedIn_  
> **Workers of the world, log in**  
> The social network has already shaken up the way professionals are hired. Its ambitions go far beyond that

It's worth reading the following:

From _The Economist Style Guide_, Tenth Edition:

> **capitals** A balance has to be struck between so many capitals that the eyes dance and so few that the reader is diverted more by our style than by our substance. The general rule is to dignify with capital letters organisations and institutions, but not people; and full names, but not informal ones. More exact rules are laid out below. Even these, however, leave some decisions to individual judgement. If in doubt use lower case unless it looks absurd. And remember that "a foolish consistency is the hobgoblin of little minds" (Ralph Waldo Emerson).

(p.24)

Original score: 2